It is because it has always been important to him to convey a notion of simplicity and accessibility that Ulric de Varens launched a totally revolutionary vision of perfume more than 40 years ago: Working with the best noses and develop its own feminine and masculine fragrances at a price accessible to all. The Ulric de Varens brand is to date successfully distributed in more than 90 countries around the world.

After 40 years of existence, Ulric de Varens is considered the first "Made In France" brand offering a large collection of quality perfumes for women and men, with innovative packaging and low prices.